Case study · Founder & learning program lead · 2021–2022
Business management, digital presence, and confidence, taught in a community of women across Latin America.
Role
Founder, curriculum designer, facilitator, program operations
Learners
Women entrepreneurs, from idea stage to established
Timeline
June 2021 – April 2022, weekend sessions
Format
In person in Ecuador, then virtual. Delivered in Spanish.
150+
participants
2
cohorts
30+
sessions
7
countries online
$0
participant fee
The challenge
They needed more than tools: business clarity, confident communication, simple routines, and support to keep going.
→
Business and brand foundation activities
→
Message practice, storytelling, peer feedback
→
Demos applied to each participant’s business
→
Practical planning and intro finance sessions
→
Reflection, leadership topics, peer community
MY ROLE
01
Curriculum
Shaped the topic progression and business application.
02
Facilitation
Led the core digital tools sessions.
03
Expert network
Recruited guest professionals from 8+ countries.
04
Partnerships
Found sponsors and public resources to keep it free.
05
Operations
Sessions, materials, communication, logistics.
PROCESS · ADDIE
HOW IT RAN
JUNE 2021
Founded Wonder
Built it on weekends while studying and teaching.
COHORT 1
In person, Ecuador
Venue and materials through sponsors and the provincial government.
COHORT 2
Virtual, Latin America
Participants from 7 countries.
APRIL 2022
Program closed
Second cohort completed.
In-person cohort, Ecuador, 2021.
LEARNING MODEL
Every session ended with something each woman could use in her own business that week.
1
Connect
2
Demonstrate
3
Practice with peers
4
Apply
Guest experts I recruited (selection)
A few of the professionals who led masterclasses, from 8+ countries.
Anne Marie Dubois
Confidence and personal brand
CARMENOLIV
Financial education
Lourdes Marcellino
Copywriting
Stephanie Ruiz
Leadership and community
Dubraska Raga
Planning and mindset
Giuli Garzón
Content and social media
Sandra Upegui
Confident speaking
Viviana Molina
Marketing
Ana Ivars
Negotiation and sales
Flyers I designed for the guest masterclasses.
PROGRAM MATERIALS
Every module had measurable objectives, a facilitation plan, participant tools, and a rubric.
01
Personal leadership
→
Action plan
02
Business identity
→
Brand canvas
03
Communication
→
Short pitch
04
Digital presence
→
Content plan
05
Management and finance
→
Finance tracker
06
Sustainability
→
90-day roadmap
Facilitation guide
A 120-minute lesson: writing a business bio that converts.
Objective, materials, and access options
Before-and-after example to model the skill
Minute-by-minute plan: connect, demo, practice, peer review, apply
Participant worksheet
Each woman drafts the bio for her own business.
Prompts: buyer persona, offer, value proposition, CTA
Peer feedback checklist
Exit ticket: what she’ll update this week
Rubric
Used on every module output and the final project.
4 criteria × 4 levels; level 3 = ready to use
Module-specific checks (bio, content plan, cash flow, roadmap)
Feedback-first: no points for posting or income
OUTCOME
Business clarity
Clearer identity and positioning.
Communication
More confident describing their services.
Digital presence
More organized profiles and content.
Simple systems
Basic tools to plan and track work.
Reported by participants. In a new edition I’d measure it: a baseline at the start, scored work samples per module, and a 30- and 90-day follow-up.
REFLECTION
Keep it free
Sponsors removed the cost barrier, at the price of more coordination.
Skills plus confidence
Growing a business is technical and personal.
Go virtual
Opened the program to experts and women in 7 countries.
One brief for every guest
Keeps many voices in one coherent curriculum.
“
— Daniela Solís, founder of Wonder